In case you weren’t aware, if you purchase a copy of Blackest Night#1 today, you’ll recieve a free Black Lantern ring. (Depends on the comic shop; give them a call and find out if they’re doing the promotion.)
Why is this important? After all, it’s just a silly little plastic ring.
While that’s true, it’s also a limited edition, one-time-only silly little plastic ring. So what does that mean to fanboys later on down the line . . . ?
There you go.
A copy of Blackest Night will run you $3.99. You get a free ring with every copy, while supplies last. And in three to five years, that silly ring will be worth easily ten times what you paid for the comic, maybe more.
Don’t say I never did nothing for ya.